The Football Festival is all about atmosphere. Fans surround a steel cage — engulfed in a colourful haze of smoke and light — as the world's best freestylers and street footballers compete for championship titles. As Creative Lead at Soccerex I worked directly with the technical team, as well as the photo and videography crews, to create the ideal atmosphere at the event and across all of our promotional material.
Promotional Image: Art Direction, Post-processing
Lettering Experimentation
Logo Design
Identity In Use
Promotional Video: Art Direction, Title Design, Visual Effects, Video Editing
Event Poster / Print Advertisement
Event Poster / Print Advertisement
